Every year, University of Vigo launches a communication campaign for recruit new students. The objective is to encourage future students, and their parents, to develop their studies in this university due its wide educational offer and formation excellence.
Client: Universidad de Vigo
Art direction: miguel anønimo
Design: Área imaxe - Universidad de Vigo
The whole campaign revolves around the personification of success, both professionally and personally, represented by "Actitude Uvigo" (Uvigo Attitude), axis of the previous campaign and current tagline of the University.
This attitude is understood as something intrinsic to each person, something you were born with and that is strengthened and developed during the university stage, accompanying you the rest of your life.
Turning this concept into the art direction of the campaign, ellipsis was chosen to attract attention. In the graphic pieces it was shown a child or a teenager taking the work position of an adult, implying that thanks to University of Vigo, this hided Attitude can developed and converted into whatever you want.
The campaign was shown in outside posters, printed and digital newspaper ads, as well as in the different social networks used during the campaign.
Thanks for visiting my portfolio. You can also know more about me by entering one of the social media below and discover what I like, which are my references, what inspires me...