Student recruitment campaign for Universidad de Vigo

 

 

Every year, University of Vigo launches a communication campaign for recruit new students. The objective is to encourage future students, and their parents, to develop their studies in this university due its wide educational offer and formation excellence.

 

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Client: Universidad de Vigo

Agency: Freshysweet

Art direction: miguel anønimo

Photography: [gf]studio

Design: Área imaxe - Universidad de Vigo

 

 

 

The concept

 

The whole campaign revolves around the personification of success, both professionally and personally, represented by "Actitude Uvigo" (Uvigo Attitude), axis of the previous campaign and current tagline of the University.

 

This attitude is understood as something intrinsic to each person, something you were born with and that is strengthened and developed during the university stage, accompanying you the rest of your life.

 

Turning this concept into the art direction of the campaign, ellipsis was chosen to attract attention. In the graphic pieces it was shown a child or a teenager taking the work position of an adult, implying that thanks to University of Vigo, this hided Attitude can developed and converted into whatever you want.

 

 

 

Where did it occur?

 

The campaign was shown in outside posters, printed and digital newspaper ads, as well as in the different social networks  used during the campaign.

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